Collaborating with Dominika and her students from University Canada West on the Strategic Marketing Blueprint for Peak Beverage Co. was a positive and well-structured experience. The course instructors demonstrated clear communication, timely coordination, and genuine engagement throughout the project timeline. Expectations for deliverables and presentation standards were well defined, and feedback cycles were organized in a way that supported both learning and real-world application. The integration between academic rigor and practical execution was well balanced, allowing students to meaningfully apply marketing concepts to an active business scenario. The educators showed strong support in ensuring alignment between the project scope and course outcomes, while maintaining a professional and collaborative working relationship with the company. Overall, the partnership reflected a high level of organization, mutual respect, and academic value. I would gladly collaborate again with this faculty team in future semesters.